Spending money on marketing and promotion is one of the crucial steps for your business. But, checking its performance from time to time is even more important to find out what is working and what is not, says a digital marketing agency in Melbourne. If you don't get alert in time it can drain your vital working capital making your business flop.
But, is it really possible to measure the progress? Well, not exactly. But, following the below-mentioned steps, you can get a clear idea on whether your strategy is working perfectly or you need some changes in it.
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How is your website performing on organic search?
No matter how much amount you spend on PPC campaigns, you never should ignore the value of organic search. Keep an eye on how much traffic your website is getting through search engines. You can simply get to know about this through your Google Analytics account's 'organic traffic' part. The number should increase consistently month after month – especially after one year from starting the SEO process.
How much referral traffic is your website getting?
Referral traffic makes a good percentage of your total traffic to your website. As per a digital marketing agency in Melbourne, it is the traffic that you get through backlinks. It can be a blog, article, infographic, or a video on any site having a link pointing to your website. While there is no simple tool available that you can use, your marketing partner would provide you with the report.